There’s a line most people won’t cross. A comfort zone they won’t leave. A version of themselves they’re too afraid to betray. And that’s why they’ll never make it.
They want the reward without the risk. The praise without the pain. They want to stay clean while reaching for something raw.
But the truth? The real ones — the ones who build something that echoes — they embarrass themselves. They lose sleep. They ruin relationships. They burn bridges they once prayed to cross just to light their own path. Because when you really want something, when your bones ache for it, pride becomes pocket change.
We’ve risked everything for Time-Place. Livelihood. Relationships. Sanity. Reputation. The kind of risk that makes your stomach eat itself in the dark. The kind of risk where you’re either a genius or a joke, and there’s no safety net in between.
And we’d do it again.
Because if you’re not willing to be laughed at, if you’re not willing to go broke, to go all-in, to lose the game for the chance to change the rules — then what are you even playing for?
This brand was never built for the balanced. It was built for the believers. The ones who understand that you don’t get to keep anything you’re too afraid to risk.
So laugh now. Doubt now. Watch from the sidelines.
Just don’t ask for a piece of it later.
Because if you weren’t down to lose everything for it —
You don’t deserve a damn thing from it.